Zhao Hanbo (0343769)Collaborative Design Practice / Bachelors in Design ( Hons ) in Creative Media
Task4
Instructions
Process
Week 11-12
This week we still talk about the logo, but the logo is still going on the right track, we get closer to the final one.
I followed the similar design principles to create more versions, and let my teammates vote for these.
Finally, we decided to go with number 10, after my teammate Meiyin's advice, I did the final adjustments. till now, we are done with the final logo.
Also this week early time, I did some pattern samples for my teammate, so they can have a look at what type of graphic style we will use in this brand,
Week 13-14
Come to the last two weeks, I have mainly focused on the brand book.
I separated this brand book into 3 sections. which is 1. Brand Foundation, 2. The Identity System and 3. Brand Assets.
The first part is talk about some introduction to DumoWongi and its background, and also we define the brand value and personality in this part.
Come to the third part, we did some assets for Dumowongi, and also, we do have some more imagination of this brand. so I created lots of images for DumoWongi's future.
Some imagination of DumoWongi in the future, every pieces of stuff are following the similar design principle.
Business card
Social media content (contents generate by Ziyi)
Outside Packaging 01
Outside Packaging 02
Potted plant sticker 01
Potted plant sticker 02
DumoWongi's store looks 01
DumoWongi's store looks 01
My teammate also gave their amazing work. Let's have a look.
I have given the different directions different names but not mean this part is completed by only one person, we share some assets
with each other just to avoid double work.
with each other just to avoid double work.
Instagram Post Design(By Ziyi):
AR filter & Web design(By Sraya):
Here is the website link:
Animation(By Park & Cerene):
Submission
Final Presentation:
Feedback
Week 10:
We do have good progress and motivation on this project, and we are always on the right track, so just keep working on what was said, Ms. Lilian. And Ms. Lilian thinks I need to give the brand book faster, so everyone can have a consensus on this brand.
Week 13:
We are the most arrangement group and consist. but we just work faster since we only have one more week to show everybody our outcome.
Reflection
This is a very special design journey.
In the beginning, we had five very good teammates, everyone was very serious and responsible. I knew from the beginning that the five of us would be able to produce good results. Surprisingly, DumoWongi entrepreneur Ms. Irene is also an energetic and thoughtful entrepreneur, and our design team is very happy to work with her.
In the beginning, we had five very good teammates, everyone was very serious and responsible. I knew from the beginning that the five of us would be able to produce good results. Surprisingly, DumoWongi entrepreneur Ms. Irene is also an energetic and thoughtful entrepreneur, and our design team is very happy to work with her.
But in fact, the process of the project or encountered some difficulties, the reason is that each of us will have strong subjective opinions, and we will have some differences of opinion in some details. But luckily, we're all good communicators and we all want the same thing, and we all want to produce great design content to help DumoWongi. Based on this, we communicate until each other understands each other's thoughts and have been smooth cooperation until the end.
Anyway, I am very lucky to work with this group of excellent designers, and I am very happy to produce good design content at last.
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