Brand Corporate Identity / Project 3

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Zhao Hanbo (0343769)
Brand Corporate Identity / Bachelors in Design ( Hons ) in Creative Multimedia
Project 3


Instruction

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Project 3 / Positioning & Identity

Digital skech：

Week 8：

The first week we are required to create a mood board to confirm the vibe of this brand.

Here is my mood board:






As my feeling of Darrma, I think it must be a very fashion and delivery people a southeast Asia's enthusiasm. So I hope its set of colors is low saturated, giving a lazy vibe. Green, pink, black, and white are the main colors, these color combinations can give a person a summer, moist feeling. 

Color scheme:


Then I start my first attempt on business card back design.





After Ms. Low feedback. I decided to conclude some brand patterns more simple and easy to memorize.


Week 9：
I came up with lots of different versions of the backside of business card.
































Cuz I try a lot on this, also help me to create the pattern I will use in this brand. Then I choose the fittest one for different collections.

Final outcome：

1) Logo Applications
o Business Card


o Letter Head (& continuation sheet)

o Invoice


2) Collateral
o Four appropriate collateral of your choosing

a. Packaging:



b. Hangtag:


c. Pin: 


d. Stuff T-shirt:



3) Social Media sites (FB Page, IG, Twitter, etc.)

a. Instagram profile:

b. Instagram story(poster):






c. Instagram story(mockup):






d. Twitter page:


4) Environmental graphics and simulations






Final outcome Powerpoint:



During the progress on the guideline, I did some visual evolution on social media and environment.


Social Media sites (FB Page, IG, Twitter, etc.)

a. Instagram profile:


b. Instagram story/poster:





For present(mockup):


 

 c. Facebook page:




For present(mockup):


 Environmental graphics and simulations



Further Reading

https://www.youtube.com/watch?v=CCezfWnS0ZM

History of ID Week 7 Part 1: You Like Hearing About the Bauhaus

It gave me a semester of studying typography and graphic design, and then one weekend I decided I wanted to learn something else, so I found YouTuber, who is a mentor in industrial design. Industrial designers are always in contact with all kinds of materials, and the way they design depends on the materials, which makes me feel something new, it’s also interesting to try to design something new with different materials.

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