UX Design & Digital and Social Media Communication / Final Recap

Zhao Hanbo (0343769)
UX Design & Digital and Social Media Communication / Bachelors in Design ( Hons ) in Creative Media
Final Recap

INSTRUCTIONS

Lecture

In week 1, Mr. Asrizal briefed us about this module and explain briefly each task that we will be doing for the whole semester. This module will not be very heavy on the design part and we will mostly be doing analytics using Google Analytics and Adobe Analytics. We were also shown examples of senior presentations to give us an overview of how the final outcome is going to look like and Mr. Asrizal also gave a short explanation about the examples of analytics.

Task 1

Social Media Analytics/Group Presentation:

The purpose of this task is for me to get familiarized with analytics data and metrics via analytics tool (e.g. Google Analytics, Adobe Analytics).
I will be given access (read-only) to an analytics account. I will be exposed to the types of data, measurable metrics, and actionable insight that will drive a brand or site’s design application and development.
Mr. Asrizal briefed us about this module and explain briefly each task that we will be doing for the whole semester. we will mostly be doing analytics using Google Analytics to do data analysis. I have a group with Hamma to finish this task.
We look for all this data, I don’t know where to start, Then I follow Mr.Asrizal's slide try to find something.

Social Media Analytics slide:

In week 3 we got a Pixlr x Taylors Briefing and got our group listing. Here is my group;

GROUP 4 (Effects by Pixlr)

1. Zhao Hanbo

2. Hui Woan

3. Joshua Tan

4. Park Hyoungyoon

5. Yesika Princess

6. Mariyam Hanan

We are group 4 and doing Effects by Pixlr. Firstly our lecture asked us to do research on:

1. Which are the top FX apps?

2. What other apps do these users use besides the top FX app?

3. What's their business model & Cost?

4. How do they do their marketing?

5. What do features do people love/hate on those top FX apps?

6. Hashtags they use?

7. Links please

8. What other apps do the companies of those Top FX make?

9. Estimated monthly revenue/downloads?

10. What's missing from these apps?

11. Plot a competition map

12. Who are their target users?

13 What is their problem statement?

To-do in the next 2 weeks

1. Competitors Analysis

2. User Journey Map (Pixlr and/or competitors)

3. User Research (Personas)

Students will prepare content based on the topic given and present in class

Topic of presentation

- Individual Interviews

- User Persona

- Focus Group

- Heuristic Evaluation/ Expert Review

- Usability Testing

Group Presentation Slide:

Task 2

Empathy Mapping/Persona & User Journey Map:

Personal profiles are a representation of a product’s users. They are used to keep the user front and center throughout the design, development and maintenance process.

I will go through an empathy mapping exercise as a process to develop their product’s personas. While at that, I will also be exposed on the approaches to creating personas.

Students will conduct several steps and process of research in enable them to proceed to the next task. The need to define the target group in order to conduct the research. There are many variations of the User Centred Design process. The User-Centred Design process is composed of several methods and tasks that will be discuss in a series of lecture. The research process are to be carried out in stages starting with several steps that will be discussed in class. Students are required to prepare a comprehensive document of the User Journey map according to the topic/problem statement chosen.

3 Different Persona

Customer Journey Map

User study Slide:

Task 3

Defining the Four Lenses/Design Document (Project Proposal):

Data distillation guides designer to look at the challenges at hand through four lenses; company, category, consumer and culture. Applying these different perspectives ensures that we have considered all of the angles and brings some creative tension to bear on solving the problems.

Students are required to develop a design document for a specific project. This is to allow students to understand the users, and where the information they want is in relation to their position.

We did research on 6 different companies, which are all competitors of Pixlr.

Canva, Photoshop Express, InShot, KineMaster, Unfold, VSCO Competitors Analysis

Customer Journey Map for Competitors

User Flow Slide:

Final Project

Pitch Deck & Design Application and Development/Prototype:

With the knowledge and experience gained in all the tasks, synthesize and apply the learning in the following tasks:

I will develop a pitch deck presentation for an assigned brief by an agency/ industry collaborator, containing key findings of an assigned product or brand.

Along with that, as a group, you are to develop design application and development from the key findings that has been tabulated in the deck.