Advanced Typograhy / Final Compilation & Reflection

 24/8/2020 - 29/11/2020 Week 1 - Week 14

Zhao Hanbo / 0343769

Advanced Typography / Bachelor of Design (Hons) in Creative Multimedia

Final Compilation & Reflection

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INSTRUCTIONS

Exercises: Typographic Systems & Findings

Project 1A: Key Artwork

Project 1B: Key Artwork & Collateral

Project 2: Design, Exploration & Application

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SUBMISSIONS

1.Advanced Typo: Exercises

• Typographic Systems (featured as spreads) JPEG and PDF

JPEG:

figure1.0: axial system 

figure1.1: radial system

figure1.2: dilatational system

figure1.3: random system

figure1.4: grid system

figure1.5: transition system

figure1.6: module system

figure1.7: bilateral system

PDF:

<iframe src="https://drive.google.com/file/d/1Hqn56Ua_9ulseFh6Xeqq-szArA6CU1L-/preview" width="640" height="480"></iframe>

• Type & Play (Part 1) - Finding Type (JPEG & PDF)

fIgure2.0: the original image-jellyfish

figure2.1: The first extraction of digitized letters

figure2.2:the final letters -B&W 

figure2.3:the final letters -Transparency

figure2.4:the final letters -Color

PDF:

<iframe src="https://drive.google.com/file/d/1UA1jNUltqEqEly1p0AUUDK8MNaRI0jnE/preview" width="640" height="480"></iframe>

• Type & Play (Part 2) - Type & Image (JPEG & PDF)

JPEG:

figure2.5:Type & Image

PDF:

<iframe src="https://drive.google.com/file/d/19t8e-jj1drvyn6GsxaSs7olNbKW6HYvq/preview" width="640" height="480"></iframe>

2.Advanced Typo: Project 1A – Key Artwork (JPEG and PDF)

JPEG:

figure3.0: Key Artwork

PDF:

<iframe src="https://drive.google.com/file/d/1JfIWyFYpiq1lK0t7S99OHVhdxPGhCpil/preview" width="640" height="480"></iframe>

3.Advanced Typo: Project 1B – Key Artwork & Collateral (JPEG, PDF, GIF, and Flat Layout)

figure3.1： E-invention -GIF

figure3.2: Key Artwork Poster

figure3.3: Ticket Design Vison

figure3.4: Ticket

figure3.5:T-shirt01

figure3.6:T-shirt02

figure3.7: Cup

PDF:

<iframe src="https://drive.google.com/file/d/1GOgAcmz0GLWdStd6JOnUELc-UuwdFk5d/preview" width="640" height="480"></iframe>

4.Advanced Typo: Project 2 – Design, Exploration and Application (JPEG, PDF, GIF, etc. )

JPEG:

figure4.1: New font

PDF:

<iframe src="https://drive.google.com/file/d/1HrTIfVbdroFhs9FZIwZJcd90dN6L93PS/preview" width="640" height="480"></iframe>

figure4.2: Collateral cafe menu

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REFLECTION

Experience:

Looking back at the previous semester I remember typography being one of the stressful modules and going into this semester I was expecting nothing less. This semester however turned out to be much more free and enjoyable. We were given a more open platform to explore a wider array of areas for our projects. With the experiences carried from the previous semester, we were better equipped to handle the stress of typography.

Observation:

I noticed that this semester everyone was encouraged to think critically before coming up with a design, Every object that goes into a design should have a purpose and reason as to why it belonged in that specific place. Before getting into the designing aspect we did thorough research into the topics and ideas.

Findings:

One of the most important things I realized this semester is the importance of purpose behind a design. Design is meant to make people think and react. A good design is not just one that is visually appalling but is one that has a positive impact on society or its viewers. The speeches at the trouble maker manifesto really opened my eyes to this relationship between design and purpose.